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Marketing with Google ­- Essentials for Startups

Do you think your startup can do better digital marketing?
Are you sure you are measuring the right metrics around your customers ­­ the ones that future investors will expect to see?
Get these answers and more at this half­day seminar on Analytics and Online Advertising for Startups.
Organized by AdAcademy, supported by Google, the event will focus on:
 
I. Analytics for Startups
● Getting started with the essentials on Google Analytics
● Taking analytics to the next level with advanced strategies
● Understanding and optimizing your users’ paths to conversion
● Modeling Customer Lifetime Value
● Converting analytical insights into actionable steps for your startup
 
II. Digital Marketing for Startups
● Overview of all Google online advertising channels & key benefits
● New advertising solutions to give you an extra edge
● Mobile marketing deep dive
● Building a brand and a community for the long term
● How to start small so that you can test, get feedback & iterate
 
Speakers (detailed agenda to follow):
Paris Childress ­ Country Business Development Manager for Bulgaria, Google
Mariusz Gasiewski ­ Analytics Evangelist, Google
Nikolay Bonev ­ Associate Account Strategist, Google
Stanislav Dimitrov ­ Co­founder, AdAcademy
Ivelina Manova ­ Co­founder, AdAcademy
Kiril Zhelev ­ Co­founder, AdAcademy
 
*Speaking sessions will be followed by 1­to­1 consultations by AdAcademy experts.
 
When: Thursday, November 27, 2014, 10am
Where: Grand Hotel Sofia
 

TO ATTEND: sign up

Marketing with Google ­- Essentials for Startups

Do you think your startup can do better digital marketing?

Are you sure you are measuring the right metrics around your customers ­­ the ones that future investors will expect to see?

Get these answers and more at this half­day seminar on Analytics and Online Advertising for Startups.

Organized by AdAcademy, supported by Google, the event will focus on:

I. Analytics for Startups

● Getting started with the essentials on Google Analytics

● Taking analytics to the next level with advanced strategies

● Understanding and optimizing your users’ paths to conversion

● Modeling Customer Lifetime Value

● Converting analytical insights into actionable steps for your startup

II. Digital Marketing for Startups

● Overview of all Google online advertising channels & key benefits

● New advertising solutions to give you an extra edge

● Mobile marketing deep dive

● Building a brand and a community for the long term

● How to start small so that you can test, get feedback & iterate

Speakers (detailed agenda to follow):

Paris Childress ­ Country Business Development Manager for Bulgaria, Google

Mariusz Gasiewski ­ Analytics Evangelist, Google

Nikolay Bonev ­ Associate Account Strategist, Google

Stanislav Dimitrov ­ Co­founder, AdAcademy

Ivelina Manova ­ Co­founder, AdAcademy

Kiril Zhelev ­ Co­founder, AdAcademy

*Speaking sessions will be followed by 1­to­1 consultations by AdAcademy experts.

When: Thursday, November 27, 2014, 10am

Where: Grand Hotel Sofia

TO ATTEND: sign up

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