Marketing with Google - Essentials for Startups
Do you think your startup can do better digital marketing?
Are you sure you are measuring the right metrics around your customers the ones that future investors will expect to see?
Get these answers and more at this halfday seminar on Analytics and Online Advertising for Startups.
Organized by AdAcademy, supported by Google, the event will focus on:
I. Analytics for Startups
● Getting started with the essentials on Google Analytics
● Taking analytics to the next level with advanced strategies
● Understanding and optimizing your users’ paths to conversion
● Modeling Customer Lifetime Value
● Converting analytical insights into actionable steps for your startup
II. Digital Marketing for Startups
● Overview of all Google online advertising channels & key benefits
● New advertising solutions to give you an extra edge
● Mobile marketing deep dive
● Building a brand and a community for the long term
● How to start small so that you can test, get feedback & iterate
Speakers (detailed agenda to follow):
Paris Childress Country Business Development Manager for Bulgaria, Google
Mariusz Gasiewski Analytics Evangelist, Google
Nikolay Bonev Associate Account Strategist, Google
Stanislav Dimitrov Cofounder, AdAcademy
Ivelina Manova Cofounder, AdAcademy
Kiril Zhelev Cofounder, AdAcademy
*Speaking sessions will be followed by 1to1 consultations by AdAcademy experts.
When: Thursday, November 27, 2014, 10am
Where: Grand Hotel Sofia
TO ATTEND: sign up
Marketing with Google - Essentials for Startups
Do you think your startup can do better digital marketing?
Are you sure you are measuring the right metrics around your customers the ones that future investors will expect to see?
Get these answers and more at this halfday seminar on Analytics and Online Advertising for Startups.
Organized by AdAcademy, supported by Google, the event will focus on:
I. Analytics for Startups
● Getting started with the essentials on Google Analytics
● Taking analytics to the next level with advanced strategies
● Understanding and optimizing your users’ paths to conversion
● Modeling Customer Lifetime Value
● Converting analytical insights into actionable steps for your startup
II. Digital Marketing for Startups
● Overview of all Google online advertising channels & key benefits
● New advertising solutions to give you an extra edge
● Mobile marketing deep dive
● Building a brand and a community for the long term
● How to start small so that you can test, get feedback & iterate
Speakers (detailed agenda to follow):
Paris Childress Country Business Development Manager for Bulgaria, Google
Mariusz Gasiewski Analytics Evangelist, Google
Nikolay Bonev Associate Account Strategist, Google
Stanislav Dimitrov Cofounder, AdAcademy
Ivelina Manova Cofounder, AdAcademy
Kiril Zhelev Cofounder, AdAcademy
*Speaking sessions will be followed by 1to1 consultations by AdAcademy experts.
When: Thursday, November 27, 2014, 10am
Where: Grand Hotel Sofia
